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Close the gap between interest and action.

Your systems, campaigns and journeys are dropping people before they ever buy—we sort that.

No drama. No-nonsense. Just smarter marketing and sales for founder-led businesses.

Let’s figure out where it’s breaking  
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Who I've Worked With:

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Marisa Igelsias Health Coach, one of Jo Delacourt’s past clients in the wellness industry
Trauma Training Institute UK
Adina Docter Somatics, one of Jo Delacourt’s past clients in the wellness industry
Himalaya Sounds (1)
Future Thought Leader, one of Jo Delacourt’s past clients' program in the coaching industry

How we can help.

A laptop displaying a website offering career guidance with a calming green background and motivational text inviting exploration and support.

If your website makes you cringe (or just quietly sad)

Email Automation and Marketing example

If you want more consistent sales

Soulful Systems Setup example

If your admin and business operations are doing your head in

iPad showing a visual map of a business system with highlighted drop-offs and areas to fix.

If you know something’s not working but can’t quite see where

Let’s figure out where it’s breaking.
Book a Call

Ways we can work together.

  • Customer Journeys + Conversions
  • Website Structure + Optimisation
  • Systems, CRM + Integrations
  • Email + Marketing Automation
  • Analytics, tracking & diagnostics
Book a Call
roadmap-path

This is usually where it breaks.

You’re getting interest.
People are clicking, replying, maybe even enquiring.

But somewhere between that and actually buying, things drop off.

It’s rarely ONE big problem.
It’s a series of small gaps across your website, emails and systems that don’t quite line up.

You don’t need more hustle. You need a customer journey that holds together:

  • A website that makes the next step obvious
  • Emails that build confidence instead of confusion
  • A sales flow that doesn’t rely on chasing
Let’s chat

What this looks like in practice.

A client was running paid events with a booking flow that looked “fine” on the surface —but behind the scenes, it was held together with manual steps.

😀 Bookings came in.

😖 But payments, receipts, and tracking all sat in different places.

At 20–30 attendees per event, that was 2–10 hours of admin every time (plus managing their inbox for enquiries, chasing payments and double-checking nothing had been missed).

So we simplified it.

Before

Here's what it looked like:

  1. Two booking systems (one for German clients, one for English)
  2. Two Stripe accounts, each tied to different flows
  3. Separate pages, each linking to different booking tools
  4. Payments handled after booking
  5. Invoices and receipts sent manually

Everything worked — but nothing was connected.

After

We simplified it to:

Book → Pay → Done

  • One booking flow
  • One payment system
  • Everything connected and automated

No chasing.

No “did I send that?”

No admin hangover after every event.

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Hey! I'm Jo

I do calm, cut-the-crap work. No drama, no performative nonsense. Warm, direct, and built for real life (not hype and hustle).

I help founder-led businesses build smarter marketing and sales: clear website pathways, trust-building email journeys, and simple systems that simplify → streamline → automate. (I also partner with Square One Digital on selected projects.)

If you want growth that feels human and sells without being weird about it, you’re in the right place.

> Case Studies & Portfolio

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The Hands-on Approach

Digital Marketing Consultant

If you're looking for someone to take a direct role in enhancing your online presence. Then The Hands-On Approach is for you. Tailored to your needs, this package can include:

  • Weekly 1:1 Marketing Meeting
  • Foundational Roadmap creation
  • Website, Sales Page, Email – copy, design, critique and updates
  • SEO and Email Marketing Strategy Creation
  • Blog Content Strategy + Delivery Plan
  • Marketing Metrics Tracking
  • Design Assets – Logo, Branding, Social Media Templates, Slide Decks, Documents + Opt-ins, Email 

If you're keen to collaborate, start by booking your free 30-minute video call, where we can discuss your business challenges, aspirations, and your budget, and see if we're a good fit for one another.

I have limited availability for this service, so please register your interest for working together in 2025 by completing the form below and I'll be in touch shortly.

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Get 1 soulful story, 3 calm, no-nonsense growth moves, and 1 practical prompt every 2 weeks with Magic of Momentum. Warm, direct, and built for real life (no hype, no pushy vibes).